We believe these are the most prominent points which has changed the image of kabaddi in india and excite the masses.
PKL is backed by Bollywood superstars, billionaire businessmen, Million dollar sponsorships and prime-time TV coverage.
UTV founder Ronnie Screwwaala and Abhishek Bachchan and have bought teams in the Pro-Kabaddi League while Akshay Kumar, Sonakshi Sinha and Yo Yo Honey Singh own franchises in the World League, which further adds much for the sport's popularity.
The Pro Kabaddi League (PKL) is based on the format of the Indian Premier League T20 cricket which in itself is a Hit Format. PKL currently has 8 teams and players from all over the world were a part of the teams.
As per the available data, Star Sports Pro Kabaddi viewership on TV increased by nearly 56% in 2015 from the 2014 year’s viewership. The online viewership has also increased to 1.5 crore unique visitors, which is 18.5 times than of last year’s 7 lakh unique visitors.
For the team owners, Pro Kabaddi is pure business and they also expect quick returns as the operating cost is not much.
"On an average an owner is spending Rs. 5 crore ($850,000) to run a franchise for four months," said Raman Raheja (CEO World Kabaddi League)
It is believed that Kabaddi was played in India as far back as 4000 years. Kabaddi first received international exposure when India demonstrated the sport during the Berlin Olympics in 1936.
India's forgotten sport kabaddi is back in the limelight in its modern avatar Pro Kabaddi.
The season three of Pro Kabaddi League yesterday kicked off with Bollywood star Aamir Khan lending an emotional touch to the celebration and singing National Anthem in Visakhapatnam.
Last but not least, India is the undisputed king of kabaddi, having won every World Cup and Asian Games title so far, in both men's and women's categories.